“Field day: Okra” organized at ICAR-IIVR, Varanasi on 7th October, 2017

Zonal Technology Management Unit of ICAR-IIVR organized a field day on Okra to demonstrate and commercialize okra varieties and the promising advanced lines developed by the Institute. The programme was attended by 39 representatives, which included breeders and marketing strategists from 25 private sector seed companies dealing in vegetable seeds like UPL Ltd. (Advanta), Monsanto Holdings, Enza Zaden, Bayer Seeds Pvt. Ltd., Mahyco Pvt. Ltd., Ajeet Seed, Nuziveedu, JK Agri-genetics, Metahelix Life Science etc. The representatives from seed-companies visited the okra field of the Institute and appreciated the performance of different varieties, hybrids, advanced breeding lines and pre-breeding lines developed by the Institute. The participants thoroughly observed the promising genotypes and expressed their willingness to get the promising advanced breeding lines having high degree of resistance to YVMV & OLCV, high yield potential and good fruit quality. The delegates had a fruitful interaction with the breeders of the institute and provided critical and valuable feedback on the present market needs of okra.
The Director of ICAR-IIVR, Dr. B. Singh expressed his keen desire for an operational collaboration with the private sector through PPP mode to extend the technologies developed by ICAR-IIVR, Varanasi into farmers’ field within the domain of ICAR guidelines. The Director also assured to develop new technologies keeping in view the present market need and consumer preference in accordance with the input provided by the representatives during the programme.

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